INSIGHT NOTES

Focused Strategic Insights for Decision-Makers

Concise, research-backed perspectives from MarketEdge Advisory on the strategic challenges and opportunities shaping African business, from QSR turnarounds to digital banking inclusion.

Domino’s-style QSR Turnarounds in Africa

INSIGHT NOTE

QSR / Strategy

Domino’s-style QSR Turnarounds in Africa

This insight note uses the Domino’s “Pizza Turnaround” story as a mirror for African QSR leaders who suspect that their brand promise and on-the-ground reality have drifted apart.

20268 min read

Read Insight Note

The Illusion of Inclusion in African Digital Banking

INSIGHT NOTE

Banking / Financial Inclusion

The Illusion of Inclusion in African Digital Banking

Drawing on MIT Sloan’s “Illusion of Inclusion” research, this note examines why Africa’s digital banking growth is masking persistent exclusion, and how banks can redesign data, segmentation, and journeys to close the gap.

June 20257 min read

Read Insight Note

Why West African Banks Are Losing the CX Race to Fintechs

INSIGHT NOTE

Banking / Customer Experience

Why West African Banks Are Losing the CX Race to Fintechs

An analysis of KPMG CX survey data, fintech growth patterns, and consumer feedback across Nigeria and Ghana, with a strategic framework for banks ready to rebuild their customer experience infrastructure.

June 20259 min read

Read Insight Note