Verto: 360° Market Entry Strategy
Accelerating Market Entry Through 360° Brand Activation
Verto
Integrated Marketing Campaign
280%
Brand Awareness Increase
Entering Nigeria's competitive fintech space, Verto needed to establish immediate market presence and credibility in a crowded marketplace. The brand lacked awareness, clear positioning, and a comprehensive go-to-market strategy that would resonate with both B2B and B2C audiences while building trust in a sector where credibility is paramount.
How we tackled it
ATL Campaign: Billboard & OOH
- Strategic billboard placements across high-traffic Lagos, Abuja, and Port-Harcourt locations
- Millions of daily impressions across major business corridors
- Premium OOH placements at airports, malls, and commercial hubs
Radio & Broadcast
- Targeted radio campaigns on Beat FM, Cool FM, and Rhythm FM
- Custom jingles and sponsored segments for brand recall
- Drive-time slots targeting business professionals and SME owners
On-Ground Activations
- High-impact activations at business districts and tech hubs
- Brand ambassadors for direct engagement and sign-ups
- Partnership activations at co-working spaces and industry events
Digital & Performance Marketing
- Integrated digital campaigns across Google, Meta, and LinkedIn
- Conversion-optimized landing pages and user acquisition funnels
- Retargeting sequences for app download and registration completion
Measurable impact delivered
Brand Awareness
- 280% increase in brand awareness within 6 months
- Top 3 in brand consideration within fintech transfer category
User Acquisition
- 450% surge in app downloads during campaign period
- 65% increase in customer registrations exceeding targets
Conversion & ROI
- 38% market activation conversion rate
- 340% ROI on marketing spend within first campaign quarter
The Verto campaign demonstrated how a well-orchestrated 360° marketing strategy can rapidly establish market presence in a competitive fintech landscape. By combining ATL reach with targeted digital performance, MarketEdge delivered results that significantly exceeded all initial targets.